The transition to Google Analytics 4 is an inevitable procedure that every company will face in a short period of time. Anatomi helps to make this transition as smooth as possible with transfering the required tracking codes, reports and receiving new ones.
Due to extensive experience with Google products (Google Tag Manager, Google Analytics, Google Data Studio, Google Optimize etc.), Anatomi's multinational team has been helping successfully implement Google Analytics 4 to many large companies.
Learn how we can assist you in achieving the perfect setup for actionable insights.
Google Analytics 4 (GA4) is the latest iteration of Google's web analytics platform, focusing on event-based tracking, cross-platform measurement, and predictive insights. Unlike Universal Analytics, which primarily relies on sessions and pageviews, GA4 provides a more holistic view of user interactions. As an agency, we specialize in facilitating a seamless transition from Universal Analytics to GA4, ensuring that businesses harness GA4's enhanced capabilities. We adeptly handle the migration process, transferring data, configuring events, and optimizing setups for a future-proof analytics strategy.
``Curious about configuring Google Analytics 4 (GA4)?
- Creating and configuring a property in Google Analytics 4.
- Activating the Google Signals, linking the Google Search and Google Ads in GA4.
- Setting up the Google Analytics 4 tracking code by Google Tag Manager.
- Determining business KPIs with clients to set up needed events.
- Setting up determined events in Google Tag Manager to push data to GA4.
- Ensuring the data stream to GA4 from the website.
Anatomi also provides a workshop on the basic functions and reporting interface of Google Analytics 4 and answers questions.
We suggest that all our customers start collecting data in Google Analytics 4 parallel with Universal Analytics. There’s no need to wait until the shutdown.
Using parallel tracking, you can compare both versions and evaluate the historical data. The sooner you install Google Analytics 4, the more historical data you collect.
Advanced Settings
- Cross-domain tracking,
- User-ID setup,
- Referral exclusion,
- Google Ads & Search Console linking,
- IP address filtering,etc.
Parallel Tracking Setup
Google Analytics 4 & Universal Analytics
Anatomi team will help you make parallel tracking for both GA4 and UA with setting up settings and determining events correctly.
Health Check Reporting
We provide regularly delivered custom reports for detecting the data stream issues between Google Analytics and CRM panels with account-level analyzing.
Google Analytics 4 - Measure Ecommerce
We enrich your data collection with the e-commerce metrics and dimensions of GA4.
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