Conversion Rate Optimization
Conversion rate is a percentage that gives the rate of your website's goal completions,divided by your total website traffic.
- Conversion rate = Number of Goal Completions / Total Website Traffic
Conversion rate optimization processes focus on helping every user to complete the determined goal. It can be a form submission, buying a product or anything else to be determined . Consider taking actions based on the conversion rate can help you uncover bottlenecks and barriers on your sales or lead channels.
Personalisation
In addition to running short-term a/b tests, we can create custom website extensions that deliver the message you want your visitors to see every time they visit your site.
If you want to offer a special free shipping or a campaign for a limited time to all your customers in a specific region, we can help you to do that.
A/B Testing
A/B testing is one of the major test methods often used to examine two or more unique website variants of the same page and analyze the best version that increases conversion rate.
In a scenario there are two versions shown to the website visitors, with 50% seeing version A, and the other %50 seeing version B. The version that is proven to increase customers' conversions with statistical significance will be the test's winner.
Hypotheses
Hypotheses are proposed solutions to get a higher conversion rate from the visitors that require evaluation.
Formulating a a/b test hypothesis helps us to analyze what the website's goal is, and how we should try to achieve it. A good hypothesis must have a structure.
A poor hypothesis creates only questions. The hypothesis is the foundation of an a/b test, it contains all of the information necessary for building the test for.
