Google Analytics 4

The transition to Google Analytics 4 is an inevitable procedure that every company will face in a short period of time. Anatomi helps to make this transition as smooth as possible with transfering the required tracking codes, reports and receiving new ones.

Due to extensive experience with Google products (Google Tag Manager, Google Analytics, Google Data Studio, Google Optimize etc.), Anatomi's multinational team has been helping successfully implement Google Analytics 4 to many large companies.

How is Anatomi helping to set up Google Analytics 4 ?

Google Analytics 4 has a significantly different structure from Universal Analytics. Tracking codes, dimensions and metrics, attribution modeling, report configurations have changed. Therefore, Google Analytics 4 must be correctly configured to receive high-quality data in reports.

Universal Analytics will be shut down on July 1, 2023.

What steps will be followed by our experts ?

Creating and configuring a property in Google Analytics 4.
Activating the Google Signals, linking the Google Search and Google Ads in GA4.
Setting up the Google Analytics 4 tracking code by Google Tag Manager.
Determining business KPIs with clients to set up needed events.
Setting up determined events in Google Tag Manager to push data to GA4.
Ensuring the data stream to GA4 from the website.

Anatomi also provides a workshop on the basic functions and reporting interface of Google Analytics 4 and answers questions.

We suggest that all our customers start collecting data in Google Analytics 4 parallel with Universal Analytics. There’s no need to wait until the shutdown.

Using parallel tracking, you can compare both versions and evaluate the historical data. The sooner you install Google Analytics 4, the more historical data you collect.

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