From GTM to GA4,
Tracking Guides.
Practical content on data analytics, tracking setups, consent management and growth strategies.
You May Be Corrupting Your Data Without Realizing It in Server-Side GA4 Tracking
You’ve completed your server-side GA4 setup. Your server container is running, the FPID cookie is properly configured, and data is flowing into BigQuery. Everything seems under control… but it isn’t.
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Things to Consider for Your Website Performance
I used to think that once a website was created and launched, its language was finished, which might sound interesting, but that would be wrong. Once your website is published […]
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Types of Tests and A/B Tests That Can Be Run on Google Optimize
Google Optimize is a tool that allows us to make changes to a website and track the results of on-site conversion performance. Today, we'll be looking for answers to the questions of how to create A/B tests, which are among these types of tests, and what to consider when creating them.
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Simplicity in Design
In design, user experience is crucial, along with a user-friendly interface. Let's put ourselves in a user's shoes for a moment. We visit and shop daily...
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What is Google Signals?
Based on the data collected, Google Signals enables cross-device remarketing campaigns through Google Ads and other Google Marketing Platforms […]
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Top 7 Best Practices for Your Form Pages
Many websites create a form, wait for users, and hope for the best. However, they are disappointed by the lack of conversions. Your form […]
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