Service Detail

Server-Side Tracking

We build server-based monitoring infrastructures that overcome ad blockers and ITP restrictions, giving you 100% control.

What Is This Service?

Server-side tracking is an advanced measurement architecture that ensures data is securely collected from your dedicated server, rather than from user browsers, which are becoming increasingly unreliable. Anatomically, we design this structure as a strategic control center that processes, cleans, and directly transmits data to advertising platforms (Google Analytics, Meta Ads, etc.).

What Problems Does This Service Solve?

  • Invisible Data Losses: We eliminate up to 30% of data loss that is unmeasurable due to ad blockers and similar tools.
  • Limited Cookie Lifespan (ITP/ETP): We overcome the browser's restriction on early deletion of cookies (7 days/24 hours), enabling you to track the user journey completely and over the long term.
  • 3rd Party Dependence: By taking data ownership from browsers and moving it to your own server, we create a privacy-focused, future-ready first-party data strategy.
  • Poor Ad Performance: By correcting missing and erroneous conversion data, we ensure that ad algorithms see your true performance and optimize your budget correctly.
  • Website Speed: By moving heavy tracking codes from the browser to the server, we increase your page load speed and therefore your SEO performance.

How Does the Process Work?

01

Infrastructure Planning

Strategic Infrastructure Planning: We analyze your current data flow and design a cloud environment and server container architecture that suits your business goals.

02

sGTM Setup

Technical sGTM Configuration We install your high-performance and scalable server-side GTM container on Google Cloud Run or your preferred server infrastructure.

03

Client/Tag Configuration

Data Flow and Signal Optimization establishes the data bridge between Web GTM and sGTM; we enrich the signals (Meta CAPI, GA4, etc.) going to advertising platforms on the server side.

04

Testing & Launch

Validation, Testing, and Deployment: We test the new structure in parallel with your existing monitoring system to confirm 100% data accuracy and ensure a smooth transition.

Tools and Platforms Used

GTM Server ContainerGoogle CloudStape.ioHardal

Let's set up your tracking infrastructure right.

We analyze your current status in a free 30-minute consultation.

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