Reklam TakibiMeta CAPIGTM

Kolayyet:
Reduced Conversion Loss by 40% with Meta CAPI

We reduced ad conversion losses by 40% with Meta Conversions API and GTM server-side tracking.

Brand Kolayyet
Sector E-ticaret / Hizmet
Platform Web
Duration 2 Hafta
Tools Used GTM, Meta CAPI, Server-Side GTM

Kolayyet was experiencing high conversion loss in Meta ad campaigns. Pixel data was coming in incomplete due to browser restrictions and ad blockers.

Results Achieved
-40%
Dönüşüm Kaybı
+22%
ROAS Artışı
2 Hafta
Kurulum Süresi

Work Done

01

Existing Pixel Audit

We reviewed the Meta Pixel setup and identified missing and faulty events.

02

Meta CAPI Setup

We configured the Meta Conversions API via server-side GTM.

03

Deduplication

We set up event_id-based deduplication to prevent double-counting of browser and server-side events.

Results

Conversion loss decreased by 40%, ROAS increased by 22%, and the entire setup was completed within 2 weeks.

Other Stories

More Success Stories

E-ticaretGA4GTM

Jack & Jones Türkiye

We reduced cart abandonment and clarified revenue tracking with GA4 e-commerce setup and checkout funnel optimization.

+34%Dönüşüm Oranı
-28%Sepet Terk Oranı
View Story →
CDPFirst-Party DataHardal

Markabıkıl

We eliminated third-party cookie dependency with Hardal CDP integration and first-party cookie infrastructure.

+52%Tanımlı Kullanıcı
3×Segment Hızı
View Story →
A/B TestCROConvert.io

Hayalbahçe

We increased product page conversions during an 8-week A/B testing process with Convert.io and GA4.

+18%Ürün Sayfası Conv.
8 TestParalel Çalışma
View Story →

Let’s achieve similar results for your project.

Start with a free 30-minute analysis session.

Schedule a Meeting