Markabıkıl:
52% More Identified Users with CDP Integration
We eliminated third-party cookie dependency with Hardal CDP integration and first-party cookie infrastructure.
Markabıkıl was keeping customer data scattered across different platforms. User segmentation was slow and insufficient.
Work Done
Data Source Mapping
We analyzed customer data across web, CRM, and email channels.
Hardal CDP Integration
We integrated the Hardal SDK via GTM and started collecting data from all channels.
Segment Configuration
We created behavioral and demographic segments to strengthen marketing automation.
Results
Identified user rate increased by 52%, segment creation speed tripled, and the entire process was made 100% KVKK compliant.
More Success Stories
Jack & Jones Türkiye
We reduced cart abandonment and clarified revenue tracking with GA4 e-commerce setup and checkout funnel optimization.
Kolayyet
We reduced ad conversion losses by 40% with Meta Conversions API and GTM server-side tracking.
Hayalbahçe
We increased product page conversions during an 8-week A/B testing process with Convert.io and GA4.
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