Web Analytics Audit
With Web Analytics Audit, we eliminate measurement errors and create a solid and clean data foundation for your strategic decisions.
What Is This Service?
We perform a complete technical and strategic health check of your existing measurement infrastructure. We don't just check the code; we also verify data accuracy, report leaks, and identify growth opportunities through a professional check-up process.
What Problems Does This Service Solve?
- Data Trust Crisis: We eliminate the question "Are these numbers really accurate?" and increase confidence in your reports to 100%.
- Duplicate Measurement: We identify and clean up errors that artificially inflate ROAS and conversion rates, such as counting the same action twice.
- Ghost Tags and Data Pollution: We remove "ghost" tags that are no longer used but slow down the site or pollute the data.
- Missing User Journey: We repair broken funnels that prevent you from seeing where users get lost on the conversion path.
- Cross-Platform Inconsistencies: We minimize data gaps between Google Ads, GA4, and other panels, providing a consistent reporting ecosystem.
How Does the Process Work?
In-depth Infrastructure Scan
We're using a technical lens to scan all the tags on GTM and GA4; we're compiling a breakdown of which data goes where and when it's triggered.
Data Flow and Transformation Validation
We test event architecture and critical transformation points with real user scenarios; we diagnose leaks and logical errors in data flow.
Strategic Audit Report
We present our findings not just as a technical error, but in a transparent report that also includes the cost to your business and the potential for improvement.
Prioritized Action Plan
We prioritize the identified problems according to their level of criticality; we create a clear roadmap for "issues requiring immediate correction" and "future goals".
Tools and Platforms Used
Let's set up your tracking infrastructure right.
We analyze your current status in a free 30-minute consultation.