BYD Türkiye:
Driving First-Party Data Transformation via Cookieless Measurement
Due to increasing cookie restrictions and browser-based data loss, BYD Turkey was unable to fully measure the user journey. A significant portion of users and sessions remained invisible in GA4, limiting analysis and optimization processes. To resolve this issue, a cookieless, first-party data-driven measurement infrastructure was established using Hardal CDP.
Implemented a cookieless data collection infrastructure via Hardal CDP. Established a first-party data framework by minimizing browser and cookie reliance. Enabled seamless tracking of user sessions in a cookieless ecosystem. Recovered invisible traffic and user insights that GA4 failed to measure.
Work Done
Implementation of a cookieless data collection framework via Hardal CDP integration.
Established a first-party data architecture by eliminating browser and cookie reliance.
Enabled seamless tracking of user sessions in a cookieless ecosystem.
Recovered invisible traffic and user insights previously uncaptured by GA4.
Results
Session visibility surged 3.8x through the cookieless infrastructure, capturing 287% more sessions than GA4. This enabled a more holistic and seamless analysis of the user journey. By leveraging Hardal’s cookieless integration, BYD Turkey expanded beyond the limitations of traditional analytics, building a robust data foundation. Consequently, marketing and optimization strategies are now driven by reliable, comprehensive insights instead of fragmented data.
“In seamless collaboration with the Anatomi and Hardal teams, we successfully transitioned to server-side measurement. This transition led to a significant recovery in data that was previously underreported due to third-party cookie restrictions and ad blockers. Consequently, our reports have begun to yield much more accurate and precise results.”
— Deniz Çokbaş, Senior Digital Marketing Specialist at BYD Turkey
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