Eyüp Sabri Tuncer:
Eyüp Sabri Tuncer Achieves 11% Boost in Add-to-Cart Rates through A/B Test
We increased product page conversions during an 8-week A/B testing process with Convert.io and GA4.
Hayalbahçe was experiencing low conversion rates on product pages. It was unknown which design changes were effective.
Work Done
Hypothesis Generation
We analyzed GA4 data to identify low-performing page elements.
Convert.io Integration
We integrated Convert.io via GTM and set up the testing infrastructure.
Test Execution
We ran 8 parallel A/B tests to achieve statistically reliable results.
Results
Product page conversion rate increased by 18%, 8 tests were run in parallel, and 95% statistical confidence was achieved.
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