Tazegıda:
Increased Mobile Order Measurement by 61%
We validated campaign-attributed purchase data with Firebase Analytics + Adjust integration on iOS and Android.
Tazegıda could not track which campaigns were driving orders from their mobile app. Firebase setup was incomplete and attribution data was missing.
Work Done
Firebase Analytics Setup
We integrated the Firebase Analytics SDK into iOS and Android apps with correct parameters.
Adjust Integration
We configured Adjust for campaign attribution and set up deep link tracking.
GA4 Connection
We connected Firebase data with GA4 to unify web and mobile data.
Results
Measurable order rate increased by 61%, campaign CPI decreased by 33%, and the entire integration was completed within 4 weeks.
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