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You May Be Corrupting Your Data Without Realizing It in Server-Side GA4 Tracking
Google Analytics 45 min read

You May Be Corrupting Your Data Without Realizing It in Server-Side GA4 Tracking

You’ve completed your server-side GA4 setup. Your server container is running, the FPID cookie is properly configured, and data is flowing into BigQuery. Everything seems under control… but it isn’t.

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